{"id":8640,"date":"2024-01-19T21:14:51","date_gmt":"2024-01-19T21:14:51","guid":{"rendered":"https:\/\/foodsconsultancy.com\/blog\/?p=8640"},"modified":"2024-01-19T21:16:51","modified_gmt":"2024-01-19T21:16:51","slug":"dondurulmus-gida-pazarinin-buyumesi","status":"publish","type":"post","link":"https:\/\/foodsconsultancy.com\/blog\/tr\/dondurulmus-gida-pazarinin-buyumesi\/","title":{"rendered":"Dondurulmu\u015f G\u0131da Pazar\u0131n\u0131n B\u00fcy\u00fcmesi"},"content":{"rendered":"\n<p>Dondurulmu\u015f g\u0131da pazar\u0131n\u0131n b\u00fcy\u00fcmesine ili\u015fkin son ger\u00e7ekleri ve rakamlar\u0131 derinlemesine inceledik.<\/p>\n\n\n\n<p>G\u0131da sekt\u00f6r\u00fcndeki <a href=\"https:\/\/foodsconsultancy.com\/tr\/\">ProNano <\/a>Dan\u0131\u015fmanl\u0131k \u015eirketi, tecr\u00fcbesini g\u0131da \u00fcreticileri ve g\u0131da g\u00fcvenli\u011fi ile i\u015fbirliklerine aktar\u0131yor ve pazarlarda dondurulmu\u015f g\u0131dalar\u0131n geli\u015fimini konu\u015fuyoruz.<\/p>\n\n\n\n<p>Dondurulmu\u015f g\u0131dalar, d\u00fcnya \u00e7ap\u0131nda milyonlarca ki\u015finin m\u00fckemmel kombinasyon i\u00e7in dondurucumuzu kar\u0131\u015ft\u0131rd\u0131\u011f\u0131 hafta boyunca m\u00fckemmel, h\u0131zl\u0131 ve kolay bir yemek olabilir.<\/p>\n\n\n\n<p>Son 10 y\u0131lda sa\u011fl\u0131kl\u0131 g\u0131da patlamas\u0131yla birlikte varsay\u0131m, t\u00fcketicilerin daha sa\u011fl\u0131kl\u0131 ve taze g\u0131dalara y\u00f6neldi\u011fini s\u00f6yl\u00fcyor; tam tersine, bu yeni nesil, taze g\u0131da \u00fcr\u00fcnlerine k\u0131yasla daha fazla dondurulmu\u015f g\u0131da tercih ediyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1-1.jpg\" alt=\"Dondurulmu\u015f G\u0131da \" class=\"wp-image-8642\" style=\"width:780px;height:auto\" srcset=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1-1.jpg 275w, https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1-1-150x100.jpg 150w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>\u0130\u00e7indekiler<\/h2><nav><ul><li class=\"\"><a href=\"#neden-daha-fazla-dondurulmus-gida-yiyoruz\">Neden daha fazla Dondurulmu\u015f G\u0131da yiyoruz?<\/a><\/li><li class=\"\"><a href=\"#dondurulmus-gida-gida-israfini-azaltmak-icin-kullanisli-bir-secenek\">Dondurulmu\u015f G\u0131da: G\u0131da \u0130sraf\u0131n\u0131 Azaltmak \u0130\u00e7in Kullan\u0131\u015fl\u0131 Bir Se\u00e7enek<\/a><\/li><li class=\"\"><a href=\"#restoranlarda-dondurulmus-gidalar\">Restoranlarda Dondurulmu\u015f G\u0131dalar<\/a><\/li><li class=\"\"><a href=\"#tuketiciler-dondurulmus-gida-icin-nasil-alisveris-yapiyor\">T\u00fcketiciler Dondurulmu\u015f G\u0131da \u0130\u00e7in Nas\u0131l Al\u0131\u015fveri\u015f Yap\u0131yor?<\/a><\/li><li class=\"\"><a href=\"#dondurulmus-gida-sektorune-katkida-bulunan-firmalar\">Dondurulmu\u015f G\u0131da Sekt\u00f6r\u00fcne Katk\u0131da Bulunan Firmalar<\/a><\/li><li class=\"\"><a href=\"#tedarikcilerin-gucu\">Tedarik\u00e7ilerin G\u00fcc\u00fc<\/a><\/li><li class=\"\"><a href=\"#kuresel-dondurulmus-gida-pazari-rekabeti\">K\u00fcresel Dondurulmu\u015f G\u0131da Pazar\u0131 Rekabeti<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neden-daha-fazla-dondurulmus-gida-yiyoruz\">Neden daha fazla Dondurulmu\u015f G\u0131da yiyoruz?<\/h2>\n\n\n\n<p>Dondurulmu\u015f g\u0131dalartalebi ve pazar belirleyicileri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde g\u0131da \u00e7e\u015fidinin se\u00e7imi, onlar\u0131n \u00fcr\u00fcnlerini sat\u0131n alma s\u0131kl\u0131\u011f\u0131 veya tercihin taze g\u0131da kategorisinden kayd\u0131r\u0131lma oran\u0131 gibi t\u00fcketici davran\u0131\u015flar\u0131na odaklanm\u0131\u015ft\u0131r.<br>Fiyatlar, reklamlar, indirim ve teklifler ile de\u011fi\u015fen lezzetler de haz\u0131r dondurulmu\u015f yemeklerin talebi \u00fczerinde \u00f6nemli fakt\u00f6rlerdir.<\/p>\n\n\n\n<p>T\u00fcketiciler \u00fczerinde yap\u0131lan bir ara\u015ft\u0131rmada, dondurulmu\u015f ana yemek kategorisinde \u00e7e\u015fitlilik ve lezzetin en \u00f6nemli etken oldu\u011fu, bunu sa\u011fl\u0131k ve kalitenin takip etti\u011fi ortaya \u00e7\u0131kt\u0131.<br>Dondurulmu\u015f g\u0131da kategorisinin y\u00fckseli\u015fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bu \u00fcr\u00fcnlerin sundu\u011fu kolayl\u0131klara ba\u011flan\u0131yor.<br>Dondurulmu\u015f yemeklerin kolayl\u0131\u011f\u0131, mutfakta daha az, aileyle daha fazla zaman ge\u00e7irmenizi sa\u011flar. Ara\u015ft\u0131rmalar, t\u00fcketicilerin mutfakta ak\u015fam yeme\u011fi haz\u0131rlamak i\u00e7in harcad\u0131klar\u0131 zaman\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azald\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011finden bu mant\u0131kl\u0131d\u0131r.<\/p>\n\n\n\n<p><br>ABD N\u00fcfus Say\u0131m\u0131 ve Simmons Ulusal T\u00fcketici Ara\u015ft\u0131rmas\u0131 taraf\u0131ndan yay\u0131nlanan bir rapor, 2019&#8217;da 130 milyondan fazla Amerikal\u0131n\u0131n tamamen dondurulmu\u015f ak\u015fam yemekleri t\u00fcketti\u011fini g\u00f6sterdi; bu rakam\u0131n 2023 y\u0131l\u0131 sonuna kadar 500.000 artmas\u0131 bekleniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dondurulmus-gida-gida-israfini-azaltmak-icin-kullanisli-bir-secenek\">Dondurulmu\u015f G\u0131da: G\u0131da \u0130sraf\u0131n\u0131 Azaltmak \u0130\u00e7in Kullan\u0131\u015fl\u0131 Bir Se\u00e7enek<\/h2>\n\n\n\n<p>Yaln\u0131zca ABD&#8217;de g\u0131dan\u0131n neredeyse %40&#8217;\u0131 \u00e7\u00f6pe gidiyor. Bu olduk\u00e7a endi\u015fe verici bir istatistik.<\/p>\n\n\n\n<p>G\u0131da israf\u0131, g\u00fcn\u00fcm\u00fczde \u00fclkelerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck \u00e7evresel ve tar\u0131msal sorunlardan biridir. B\u00fcy\u00fck miktardaki g\u0131da at\u0131\u011f\u0131n\u0131n t\u00fcketicilerin cebine maliyeti b\u00fcy\u00fck oluyor.<\/p>\n\n\n\n<p>ABD Tar\u0131m Bakanl\u0131\u011f\u0131&#8217;na g\u00f6re, ortalama bir Amerikan ailesi her y\u0131l yakla\u015f\u0131k 1.500 dolarl\u0131k g\u0131day\u0131 israf ediyor, bu da her y\u0131l toplam 162 milyar dolara denk geliyor.<\/p>\n\n\n\n<p>G\u0131da israf\u0131n\u0131n maliyeti yaln\u0131zca bireysel bazda kar\u015f\u0131lanm\u0131yor, ayn\u0131 zamanda genel g\u0131da fiyatlar\u0131n\u0131 yukar\u0131 \u00e7ekiyor ve t\u00fcm toplumun taba\u011f\u0131nda bir g\u00f6\u00e7\u00fck yarat\u0131yor; bu b\u00fcy\u00fck bir sorunun bir par\u00e7as\u0131.<\/p>\n\n\n\n<p>G\u0131da israf\u0131 bizi sadece finansal olarak etkilemiyor, ayn\u0131 zamanda \u00e7evreyi de etkiliyor. ABD&#8217;deki \u00e7\u00f6p depolama alanlar\u0131n\u0131n %20&#8217;si g\u0131da at\u0131klar\u0131ndan olu\u015fuyor ve bu, \u00e7\u00f6p depolama alanlar\u0131ndaki kat\u0131 at\u0131klar\u0131n en b\u00fcy\u00fck katk\u0131lar\u0131ndan biri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"restoranlarda-dondurulmus-gidalar\">Restoranlarda Dondurulmu\u015f G\u0131dalar<\/h2>\n\n\n\n<p>Dondurulmu\u015f yemekler g\u0131da israf\u0131na \u00e7\u00f6z\u00fcm olabilir ve sa\u011fl\u0131k, \u00e7evre ve finans a\u00e7\u0131s\u0131ndan faydal\u0131 olabilir.<\/p>\n\n\n\n<p>Taze g\u0131dalara g\u00f6re \u00e7ok daha uzun raf \u00f6mr\u00fcne sahiptir; art\u0131 \u00fcretim s\u00fcreci at\u0131k olu\u015fumunu azalt\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, israf edilen g\u0131dalar\u0131n %40&#8217;\u0131ndan fazlas\u0131 restoran kaynakl\u0131d\u0131r ve bunlar\u0131n %80&#8217;inden fazlas\u0131 kullan\u0131lmam\u0131\u015f g\u0131da kategorisine girmektedir.<\/p>\n\n\n\n<p>E\u011fer bu dondurulmu\u015f yemekle de\u011fi\u015ftirilirse, yemekler ve kullan\u0131lmayan malzemeler \u00e7\u00f6p kutular\u0131na at\u0131lmak yerine geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ve yeniden kullan\u0131labilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tuketiciler-dondurulmus-gida-icin-nasil-alisveris-yapiyor\">T\u00fcketiciler Dondurulmu\u015f G\u0131da \u0130\u00e7in Nas\u0131l Al\u0131\u015fveri\u015f Yap\u0131yor?<\/h2>\n\n\n\n<p>Market listesi, ma\u011fazalarda bulunan yiyeceklerin pazar tekliflerine g\u00f6re \u00e7ok de\u011fi\u015fti.<\/p>\n\n\n\n<p>Bununla birlikte al\u0131\u015fveri\u015f y\u00f6ntemlerinde de b\u00fcy\u00fck bir de\u011fi\u015fim ya\u015fan\u0131yor. Dijital olarak \u00e7evrelenmi\u015f pazarda, fiziksel ma\u011fazalar hala b\u00fcy\u00fck bir t\u00fcketici kitlesi taraf\u0131ndan tercih ediliyor, ancak \u00e7e\u015fitli bulma, al\u0131\u015fveri\u015f yapma ve \u00f6deme se\u00e7enekleriyle \u00e7evrimi\u00e7i kanallar kolayl\u0131k avantajlar\u0131ndan yararlan\u0131yor.<\/p>\n\n\n\n<p>Y ku\u015fa\u011f\u0131 ve Z ku\u015fa\u011f\u0131 m\u00fc\u015fterileri i\u00e7in omnichannel&#8217;\u0131n artan \u00f6nemi, perakendecileri ve markalar\u0131 hem dijital platformlarda hem de fiziksel kurulumlarda teklif kapsamlar\u0131n\u0131 geni\u015fletmeye te\u015fvik ediyor.<\/p>\n\n\n\n<p>Perakendeciler, sipari\u015ften teslimata kadar al\u0131\u015fveri\u015f deneyimini kolay ve sorunsuz hale getirmek i\u00e7in dijital teknolojilere agresif bir \u015fekilde yat\u0131r\u0131m yap\u0131yor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen-1.jpg\" alt=\"Dondurulmu\u015f G\u0131da \u0130\u00e7in Nas\u0131l Al\u0131\u015fveri\u015f Yap\u0131yor\" class=\"wp-image-8643\" style=\"aspect-ratio:1;width:548px;height:auto\" srcset=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen-1.jpg 300w, https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen-1-150x84.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"dondurulmus-gida-sektorune-katkida-bulunan-firmalar\">Dondurulmu\u015f G\u0131da Sekt\u00f6r\u00fcne Katk\u0131da Bulunan Firmalar<\/h2>\n\n\n\n<p>\u015eirketler, yenilik\u00e7i teklifleriyle k\u00fcresel dondurulmu\u015f yemek pazar\u0131n\u0131 \u015fekillendirmede \u00e7ok \u00f6nemli bir rol oynuyor.<\/p>\n\n\n\n<p>\u00d6rne\u011fin Nestl\u00e9 gibi g\u0131da \u00fcreticileri, \u00e7e\u015fitlilik ve lezzete b\u00fcy\u00fck \u00f6nem vererek dondurulmu\u015f ana yemek kategorisini sunuyor.<\/p>\n\n\n\n<p>2019&#8217;da M&amp;M Meat Shops, Kanada&#8217;daki yedi market ve perakende zincirinde M&amp;M Food Market Express markas\u0131 alt\u0131nda bir dondurulmu\u015f yemek b\u00f6l\u00fcm\u00fc a\u00e7t\u0131. Dondurulmu\u015f yemeklerin \u00e7e\u015fitlili\u011fi ve kalitesi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artt\u0131 ve t\u00fcketiciler ve\/al\u0131\u015fveri\u015f yapanlar, kullan\u0131\u015fl\u0131 ve sa\u011fl\u0131kl\u0131 yemek se\u00e7enekleri i\u00e7in dondurucu kutudaki g\u0131dalar\u0131 tercih ediyor.<\/p>\n\n\n\n<p>Astute Analytica&#8217;ya g\u00f6re Nestle, k\u00fcresel dondurulmu\u015f g\u0131da pazar\u0131na liderlik ediyor ve maksimum pazar pay\u0131na sahip. Bunu Permira, McCain Foods, ConAgra Foods ve di\u011ferleri takip ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tedarikcilerin-gucu\">Tedarik\u00e7ilerin G\u00fcc\u00fc<\/h2>\n\n\n\n<p>Dondurulmu\u015f yemek \u00fcr\u00fcnleri do\u011fas\u0131 gere\u011fi farkl\u0131la\u015fmamaktad\u0131r, bu da \u015firketlerin ve \u00fcreticilerin al\u0131c\u0131 tutmas\u0131n\u0131 zorla\u015ft\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p>Bu onlar\u0131 son kullan\u0131c\u0131 marka sadakati ve \u00fcr\u00fcn fiyatland\u0131rmas\u0131 yoluyla rekabet etmeye zorluyor. Dondurulmu\u015f yemek end\u00fcstrisindeki al\u0131c\u0131lar i\u00e7in ge\u00e7i\u015f maliyeti d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n\n\n\n<p>Perakende sat\u0131\u015flar\u0131n\u0131n \u00f6nemli oranda olmas\u0131 nedeniyle pazar, al\u0131c\u0131lar\u0131n g\u00fcc\u00fcn\u00fcn azald\u0131\u011f\u0131na tan\u0131k oldu; Carrefour, Wal-Mart ve Tesco gibi b\u00fcy\u00fck al\u0131c\u0131lar dondurulmu\u015f g\u0131da \u00fcr\u00fcnleri i\u00e7in kendi da\u011f\u0131t\u0131m kanallar\u0131n\u0131 kullan\u0131yor ve bu da sat\u0131n alma g\u00fcc\u00fcn\u00fc art\u0131r\u0131yor.<\/p>\n\n\n\n<p>Dondurulmu\u015f yemeklerin sermaye yo\u011fun bak\u0131m gerektiren, pahal\u0131 dondurucular gerektiren, farkl\u0131la\u015ft\u0131r\u0131lmam\u0131\u015f bir \u00fcr\u00fcn kategorisi olmas\u0131 nedeniyle tedarik\u00e7ilerin g\u00fcc\u00fc y\u00fcksek d\u00fczeyde analiz edilmi\u015ftir.<\/p>\n\n\n\n<p>B\u00fcy\u00fck \u00f6l\u00e7ekli g\u0131da i\u015fleme \u015firketleri genellikle \u00e7ift\u00e7iler ve al\u0131c\u0131larla tedarik s\u00f6zle\u015fmeleri \u00fczerinde pazarl\u0131k yaparken, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli \u015firketlerin \u00fcr\u00fcn fiyatlar\u0131 \u00fczerinde \u00e7ok az kontrol\u00fc vard\u0131r.<\/p>\n\n\n\n<p>Dondurulmu\u015f yeme\u015flerin ikamelerinin mevcudiyeti tart\u0131\u015f\u0131l\u0131rken, dondurulmu\u015f g\u0131da \u00fcr\u00fcnleri i\u00e7in kurutulmu\u015f g\u0131da, rafta dayan\u0131kl\u0131 g\u0131dalar, konserve g\u0131dalar ve so\u011futulmu\u015f ve taze \u00fcr\u00fcnler gibi \u00e7e\u015fitli ikameler mevcuttur.<\/p>\n\n\n\n<p>Dondurulmu\u015f yemeklerin en \u00f6nemli \u00f6zelliklerinden biri uzun raf \u00f6mr\u00fcd\u00fcr; ikame olmas\u0131 durumunda, pahal\u0131 donduruculara ve \u00f6zel depolara ekstra maliyet yat\u0131r\u0131m\u0131 yapmadan kurutulmu\u015f g\u0131da, rafta dayan\u0131kl\u0131 g\u0131dalar, konserve g\u0131dalarla da m\u00fczakere edilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kuresel-dondurulmus-gida-pazari-rekabeti\">K\u00fcresel Dondurulmu\u015f G\u0131da Pazar\u0131 Rekabeti<\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 g\u0131da \u00fcreticisi pazarlama kampanyalar\u0131n\u0131n miktar\u0131 nedeniyle, dondurulmu\u015f g\u0131da pazar\u0131ndaki rekabetin derecesi g\u00fc\u00e7l\u00fcd\u00fcr.<\/p>\n\n\n\n<p>Pazar, aralar\u0131nda Nestle, Permira, McCain Foods ve ConAgra Foods&#8217;un da bulundu\u011fu yaln\u0131zca birka\u00e7 \u015firketin hakimiyetindedir.<\/p>\n\n\n\n<p>Firmalar, \u00f6zel ekipmanlara sahip \u00fcretim hatlar\u0131 ve gerekli b\u00fcy\u00fckl\u00fckte tesisler kurmalar\u0131 nedeniyle y\u00fcksek sabit maliyete ihtiya\u00e7 duymakta; bu da \u00e7\u0131k\u0131\u015f engellerini zorla\u015ft\u0131rd\u0131 ve yat\u0131r\u0131mlar\u0131n tasfiye edilmesini gerektirdi. Bu fakt\u00f6rler i\u015fbirli\u011fi i\u00e7inde pazardaki rekabetin y\u00fcksek yo\u011funlu\u011funu desteklemektedir.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.snapchat.com\/add\/pro_nano?share_id=A36FD7oXF9o&amp;locale=ar-AA\" target=\"_blank\" rel=\"noopener\">ProNano Takip edin<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dondurulmu\u015f g\u0131da pazar\u0131n\u0131n b\u00fcy\u00fcmesine ili\u015fkin son ger\u00e7ekleri ve rakamlar\u0131 derinlemesine inceledik. G\u0131da sekt\u00f6r\u00fcndeki ProNano Dan\u0131\u015fmanl\u0131k \u015eirketi, tecr\u00fcbesini g\u0131da \u00fcreticileri ve g\u0131da g\u00fcvenli\u011fi ile i\u015fbirliklerine aktar\u0131yor ve pazarlarda dondurulmu\u015f g\u0131dalar\u0131n geli\u015fimini konu\u015fuyoruz. Dondurulmu\u015f g\u0131dalar, d\u00fcnya \u00e7ap\u0131nda milyonlarca ki\u015finin m\u00fckemmel kombinasyon i\u00e7in dondurucumuzu kar\u0131\u015ft\u0131rd\u0131\u011f\u0131 hafta boyunca m\u00fckemmel, h\u0131zl\u0131 ve kolay bir yemek olabilir. Son 10 y\u0131lda sa\u011fl\u0131kl\u0131<\/p>\n","protected":false},"author":1,"featured_media":9630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[791,104],"tags":[],"lang":"tr","translations":{"tr":8640,"en":8632,"ar":8649},"amp_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8640"}],"collection":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":4,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8640\/revisions"}],"predecessor-version":[{"id":8710,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8640\/revisions\/8710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/media\/9630"}],"wp:attachment":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/categories?post=8640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/tags?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}