{"id":8632,"date":"2024-01-19T21:14:51","date_gmt":"2024-01-19T21:14:51","guid":{"rendered":"https:\/\/foodsconsultancy.com\/blog\/?p=8632"},"modified":"2024-01-19T21:16:09","modified_gmt":"2024-01-19T21:16:09","slug":"frozen-foods-market","status":"publish","type":"post","link":"https:\/\/foodsconsultancy.com\/blog\/frozen-foods-market\/","title":{"rendered":"The Growth of Frozen Foods Market \u00a0"},"content":{"rendered":"\n<p>We took a deep dive into the recent facts and figures surrounding the growth of the frozen foods market.<\/p>\n\n\n\n<p><a href=\"https:\/\/foodsconsultancy.com\/\"><strong>ProNano <\/strong><\/a>Consulting Company in the food industries puts its experience to cooperate with food manufacturers and food safety, and we talk about the development of frozen foods in the markets<\/p>\n\n\n\n<p>Frozen food can be the perfect quick and easy meal during the week, with millions of us across the globe digging through our freezer for the perfect combination.<\/p>\n\n\n\n<p>With the health food boom over the past 10 years, assumption says that consumers are seeking more towards healthy and fresh food; contrary, this whole new generation is choosing more frozen foods as compared to fresh foods products.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1.jpg\" alt=\"frozen foods\" class=\"wp-image-8634\" style=\"width:779px;height:auto\" srcset=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1.jpg 275w, https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen1-150x100.jpg 150w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#why-are-we-eating-more-frozen-foods\">Why are we eating more Frozen Foods?<\/a><\/li><li><a href=\"#frozen-food-a-convenient-option-to-reduce-food-wastage\">Frozen Food: A Convenient Option to reduce Food Wastage<\/a><\/li><li><a href=\"#frozen-food-in-restaurants\">Frozen Food in Restaurants<\/a><\/li><li><a href=\"#how-are-consumers-shopping-for-frozen-food\">How are Consumers Shopping for Frozen Food?<\/a><\/li><li><a href=\"#companies-that-are-contributing-to-frozen-food-industry\">Companies that are Contributing to\u00a0Frozen Food Industry<\/a><\/li><li><a href=\"#the-power-of-suppliers\">The Power of Suppliers<\/a><\/li><li><a href=\"#global-frozen-food-market-rivalry\">Global Frozen Food Market\u00a0Rivalry<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-are-we-eating-more-frozen-foods\">Why are we eating more Frozen Foods?<\/h2>\n\n\n\n<p>Frozen food demand and market determinants majorly focused upon consumer behaviour ranging from choosing the variety of food, frequency of purchasing the frozen food products or rate of shifting the preference from fresh food category.<\/p>\n\n\n\n<p>Prices, advertising, discounts and offers and changing taste also act as key factors on the demand of prepared frozen meals.<\/p>\n\n\n\n<p>In a consumer study, it was founded that variety and taste are the top drivers in the frozen entree category, which is followed by health and quality.<\/p>\n\n\n\n<p>The rise of the frozen food category is majorly attributed to convenience offered by these products.<\/p>\n\n\n\n<p>The ease of frozen food allows for less time in the kitchen, and more time with the family. Which makes sense, as studies show time spend by consumers in kitchen to prepare dinner have fallen drastically.<\/p>\n\n\n\n<p>A report published by the U.S. Census and&nbsp;<a href=\"https:\/\/www.aarp.org\/health\/conditions-treatments\/info-2020\/cooking-frozen-food-safely\/#:~:text=In%202019%2C%20over%20130%20million,and%20Simmons%20National%20Consumer%20Survey.\" target=\"_blank\" rel=\"noopener\">Simmons National Consumer Survey<\/a>&nbsp;showed that in 2019 more than 130 million Americans consumed complete frozen dinners, which is anticipated to grow 500,000 by the end of the year 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frozen-food-a-convenient-option-to-reduce-food-wastage\"><strong>Frozen Food: A Convenient Option to reduce Food Wastage<\/strong><\/h2>\n\n\n\n<p>In the U.S. alone, almost 40% of food goes to waste. That\u2019s a pretty alarming statistic.<\/p>\n\n\n\n<p>Food waste one of the largest environmental and agricultural issues faced across countries today. The huge amount of food waste cost high value on consumers\u2019 pocket.<\/p>\n\n\n\n<p>As per the U.S. Department of Agriculture, the average American family accounted to waste nearly $1,500 amount of food every year, which totals to $162 billion every year.<\/p>\n\n\n\n<p>Food waste cost is not only borne on an individual-basis, it pushes the overall food prices up and create a dent on whole society\u2019s plate\u2014it\u2019s a part of big issue.<\/p>\n\n\n\n<p>Food waste isn\u2019t just affecting us financially, it\u2019s affecting the environment too. 20% of US landfills are made up of food wastage, and it\u2019s one of the largest contributors to solid waste in landfills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frozen-food-in-restaurants\">Frozen Food in Restaurants<\/h2>\n\n\n\n<p>Frozen food can be a solution for a food waste and can be beneficial for health, environment and finances.<\/p>\n\n\n\n<p>It has a much longer shelf life than fresh food; plus the production process reduces the waste generation.<\/p>\n\n\n\n<p>For an example, more than 40% of wasted food is restaurant-originated, from which more than 80% falls under the category of unused food.<\/p>\n\n\n\n<p>If this was swapped with frozen food, meals and unused ingredients can be restored and reused rather than dumping in dustbins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-are-consumers-shopping-for-frozen-food\"><strong>How are Consumers Shopping for Frozen Food?<\/strong><\/h2>\n\n\n\n<p>The grocery list has changed a lot as per the market offerings food available in the stores.<\/p>\n\n\n\n<p>Along with it, there is a major shift in methods to shop. In the digitally-surrounded marketplace, brick-and-mortar stores are still preferred by a large chunk of consumers, but with several options to find, shop and pay, online channels are leveraging the benefits of convenience.<\/p>\n\n\n\n<p>Increasing importance of omnichannel to Millennials and Gen-Z customers is encouraging retailers and brands to increase their scope of offerings in both digital platforms and brick-and-mortar set-ups.<\/p>\n\n\n\n<p>Retailers are aggressively investing in digital technologies to make the shopping experience easy and smooth right from ordering to delivering.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen.jpg\" alt=\"Frozen Food\" class=\"wp-image-8636\" style=\"width:769px;height:auto\" srcset=\"https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen.jpg 300w, https:\/\/foodsconsultancy.com\/blog\/wp-content\/uploads\/2024\/01\/frozen-150x84.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"companies-that-are-contributing-to-frozen-food-industry\">Companies that are Contributing to&nbsp;<strong>Frozen Food Industry<\/strong><\/h2>\n\n\n\n<p>Companies are playing a very crucial role in shaping the global frozen food market with their innovative offerings.<\/p>\n\n\n\n<p>For instance, food manufacturers like Nestl\u00e9 are offering the frozen entree category with a major focus on variety and taste.<\/p>\n\n\n\n<p>In 2019,&nbsp;M&amp;M Meat Shops&nbsp;launched a frozen-food section under brand name M&amp;M Food Market Express at seven convenience stores and retail chains in Canada. The variety and quality of frozen foods have improved drastically, and consumers and\/shoppers are opting foods from freezer case for convenient and healthy meal options.<\/p>\n\n\n\n<p>As per&nbsp;<a href=\"https:\/\/astuteanalytica.com\/industry-report\/frozen-food-market\" target=\"_blank\" rel=\"noopener\">Astute Analytica<\/a>, Nestle leads the global frozen food market and hold maximum market share, followed by Permira, McCain Foods, ConAgra Foods and others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-power-of-suppliers\">The Power of Suppliers<\/h2>\n\n\n\n<p>Frozen food products are undifferentiated by nature, which makes it more difficult for companies and manufacturers to retain buyers.<\/p>\n\n\n\n<p>This forces them to compete through end-user brand loyalty and product pricing. Switching cost for buyers in the frozen food industry is low.<\/p>\n\n\n\n<p>With significant proportion of retailer sales, the market witnessed a reduced power of buyers; major buyers such as Carrefour, Wal-Mart and Tesco among others operate with their own distribution channel for frozen food products, which boosts the buying power.<\/p>\n\n\n\n<p><strong>Power of suppliers<\/strong>&nbsp;is analysed to be high in degree owing to the fact that frozen foods are undifferentiated product category with capital-intensive maintenance\u2014require expensive freezers.<\/p>\n\n\n\n<p>Large-scale food processing companies usually negotiate on supply contracts with farmers and buyers, while small-scale companies have little control over product prices.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Discussing about&nbsp;<strong>availability of substitutes<\/strong>&nbsp;of frozen foods, there are a number of substitutes available for frozen food products such as dried food, shelf-stable foods, canned foods, and refrigerated and fresh produce.<\/p>\n\n\n\n<p>One of the major traits of frozen food is long shelf-life, which in case of substitutes, can be negotiated with dried food, shelf-stable foods, canned foods that too without investing extra cost on expensive freezers and special warehouses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"global-frozen-food-market-rivalry\"><strong>Global Frozen Food Market<\/strong>&nbsp;Rivalry<\/h2>\n\n\n\n<p><strong>Degree of rivalry<\/strong>&nbsp;in the frozen food market is strong, due to the amount of successful&nbsp;<a href=\"https:\/\/www.onlinegrowthguru.com\/services\/food-digital-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">food producer marketing campaigns<\/a>.<\/p>\n\n\n\n<p>The market is dominated by only few companies that include Nestle, Permira, McCain Foods and ConAgra Foods as major contributors.<\/p>\n\n\n\n<p>The companies require high fixed cost due to establishment of production lines with specialized equipment and required sized facilities; which made exit barriers difficult and require divestment. These factors collaboratively support the high intensity of rivalry in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We took a deep dive into the recent facts and figures surrounding the growth of the frozen foods market. ProNano Consulting Company in the food industries puts its experience to cooperate with food manufacturers and food safety, and we talk about the development of frozen foods in the markets Frozen food can be the perfect<\/p>\n","protected":false},"author":1,"featured_media":9630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1,789],"tags":[],"lang":"en","translations":{"en":8632,"tr":8640,"ar":8649},"amp_enabled":true,"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8632"}],"collection":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/comments?post=8632"}],"version-history":[{"count":5,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8632\/revisions"}],"predecessor-version":[{"id":8709,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/posts\/8632\/revisions\/8709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/media\/9630"}],"wp:attachment":[{"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/media?parent=8632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/categories?post=8632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodsconsultancy.com\/blog\/wp-json\/wp\/v2\/tags?post=8632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}